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How Adidas Automated Its Customer Service and Made 50K in Sales with Artificial Intelligence


About Adidas

Everything we do is rooted in sport. Sport plays an increasingly important role in the lives of more and more people, both on and off the field of play. It is central to all cultures and societies and is fundamental to our health and happiness. The key to our success and the execution of our 'Own the Game' strategy is our people and our culture. They bring our identity to life, defined by our purpose, mission and attitude.

The result

“In just 6 months, GoBots artificial intelligence answered 42% of all our questions”

In the first responses, GoBots artificial intelligence was already selling

As soon as our stores were plugged in with GoBots artificial intelligence, which has a neural network trained with more than 50 million examples, it started selling.

It was something very simple, as we had access to several tools that increase the productivity of the team, which we didn't have before, so we answered both questions and complaints directly from the GoBots panel and controlled all artificial intelligence interactions, in this way we analyzed the main KPI's for customer service and the store in general.


thousand messages exchanged


thousand in sales by AI


of correct answers

Do like Adidas and let artificial intelligence sell through your e-commerce

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