In many industries, the end of the year can mean low demand or even holidays, but not for retail it actually means more sales than ever before, after all, holiday shopping comes with everything!
With Black Friday and Christmas shopping, the end of the year is a sign of sales and a large flow of customers, but is your business prepared to deal with this great demand?
There's still time to prepare, but you need to start now!
A gobots prepared this content for you to go through this period without a headache and selling even more.
It is estimated that more than a third of holiday sales will come from online commerce, around 34,5%, according to a global study recently released by Google.
The Covid-19 pandemic has made online shopping become popular with customers, despite high inflation and rising prices.
Therefore, avoiding inconvenience to customers can be essential to ensure an increase in sales.
A date as important as this one leads several potential consumers to visit your e-commerce, and consequently, interact with you, whether for questions through your shop's chat or directly from the marketplace platform you may be on.
And due to this large volume of people wanting to buy at the end of the year, it will not always be possible to answer all questions as quickly and humanely as possible.
After all, you are not a robot, but you can hire artificial intelligence to work 24 hours a day for your e-commerce.
So grab a pen and paper, and check out these 4 tips for your e-commerce to sell more at the end of the year.
It's time to multiply your sales
Organize your ads
Having a good description of your product advertised on marketplaces, as well as on your e-commerce, helps a lot when selling.
Because it reduces the number of doubts from those who want to buy, as well as drastically assists in their positioning in search both on marketplaces and organically through Google.
Therefore, put all the pertinent information, such as size, measurements, voltage, color, general characteristics, etc.
Agility in service
Every second counts!
Responding to the customer as quickly as possible makes all the difference in converting your sales, whether within marketplaces or your own e-commerce.
Thinking about marketplaces, service efficiency is so essential that those sellers who keep the question response time within the recommended period tend to sell more and have their ads better positioned.
That's why the importance of using a tool like ours to respond for your e-commerce in moments and at any time of the day.
Keep stock up
For end-of-year purchases, it is essential that the e-commerce has stock of the products sold, after all, who is buying expects that their product is ready for delivery to be shipped.
Therefore, making a purchase plan with the supplier so that at the end of the year its stock is greater of those products that sell more, is a good option.
eye on shipping
The faster your e-commerce is, the more sales you will have.
At the end of the year, buyers expect much more agility when sending their purchases, after all, many buy after the 15th to give gifts on Christmas night, which takes place on the 25th.
A recommendation here for your e-commerce is to have different and reliable shipping methods, that is, in addition to the Post Office, to rely on carriers such as Jadlog, TotalExpress, etc.
Looking at marketplaces, a tip for your freight to be more competitive is to be part of fulfillment, where you make part of your inventory available to be centralized within the operations of marketplaces, as is the case with Mercado Livre and Americanas.
Now is the time to take advantage of all the opportunities that the end of the year can bring to your business and GoBots has Artificial Intelligence tools that can help you sell much more in different marketplaces and even in your e-commerce.
Get in touch by email [email protected] and follow our social networks: Facebook , LinkedIn e Instagram.