The globalized world is increasingly demanding that companies become more efficient, but what does being efficient mean?
Efficiency is when a company can do more with less, that is, generate more revenue with less costs.
Sound simple?
None of that.
Making the company efficient is one of the biggest challenges for entrepreneurs and businessmen, as competition is increasing, in the past to close a sale it was necessary to call and visit the customer and this generated additional costs in the sale of the product, but nowadays, a website and a Skype call are enough to win a new customer making the competition much fiercer.
But after all, how to make companies more efficient?
ONLINE SALES
According to the State of Connectivity 2015 report, the internet is present for 3,2 billion people around the world, this represents 43% of the world population.
In Brazil, the scenario is much better, 58% of people have access to the internet, so nothing better than using this to our advantage.
Online sales are increasingly accessible and are cheaper than in-person sales.
The first step to start your online sales is to have a good website to win over your customers, but first you need to know who your target audience is, what their habits are, how old they are, where they are located, are they male, female or both , what is your purchasing power, what is your position, these are some of the information that are necessary to define who your target audience is and create a website to attract them, and don't forget the most important thing, a beautiful website is essential, but that's not all, the customer who enters it has to have a good user experience and want to come back.
It's time to multiply your sales
COST REDUCTION
Reducing costs is also a big challenge, even more so in Brazil where we have high inflation (10,67% in 2015 and 6,29% in 2016), while in the US and Japan inflation in 2015 was 0,73% and 0,10% respectively and in 2016 2,07% and 0,30%.
And what does that mean?
That in 2015 the average price of products sold in Brazil increased by 10,67% and 6,29% in 2016, that is, every year the cost increases, so this is a great challenge.
The first step to reduce costs is to know what your costs are, having good financial control is essential to be able to identify which are the most relevant costs and those that are impacting your operation.
After ranking the costs from most relevant to least relevant, make a comparison with the market, see if you are paying a fair price for them.
Without forgetting that costs are necessary for the company to function, so it is important to identify the costs that we can reduce without reducing the quality of the products or services provided, for example the type of lamp used in the office, is it the more economical?
As we have seen increasing sales and reducing costs are extremely important to gain efficiency in the company, the next challenge is how to increase your online sales and how and which costs to reduce.
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