As in many parts of the world, Father's Day is celebrated in various parts of the world, although the dates vary.
The origin of this date dates back to 1953, when advertiser Sylvio Bhering proposed the idea to stimulate commerce in the second half of the year.
In the United States, the celebration began in 1910, thanks to the suggestion of Sonora Louis Dodd, who wanted to honor his father, William Jackson Smart. This celebration has since spread globally.
And for Brazilian retail, this date is important to boost sales through marketplaces!
According to a survey by National Confederation of Trade in Goods, Services and Tourism (CNC), the estimated financial turnover for this year is R$7,28 billion.
This represents an increase of 5,3% compared to R$6,99 billion last year.
This optimistic projection is due to some factors:
- Features released: The extraordinary withdrawal of the FGTS, the anticipation of the 13th salary for INSS retirees and pensioners and Auxílio Brasil contribute to the growth in sales.
- Resumption of activities: With the end of restrictions against Covid-19, the circulation of consumers in consumer establishments is 1,7% above the period before the pandemic.
- Temporary hires: Commerce projects 18,5 temporary employees, the highest number since 2014, to serve customers during this special date.
The sectors that should lead gift sales are clothing, footwear and accessories, followed by housewares and electronics and perfumery and cosmetics stores.
It is worth noting that, despite inflation, the Father's Day basket of goods and services will be 8,6% more expensive than in 2021, with significant increases in clothing, sneakers and alcoholic beverages.
Therefore, to take advantage of this date and have sales success, we have brought in this text valuable tips on what to do on Father's Day. Come check it out:
Customize Offers
Now that we know the importance of Father's Day for commerce, as a first tip, we recommend personalizing your offers for the power to make all the difference.
To achieve this, the first step is to understand the customer's profile.
What are parents' preferences and needs?
Based on this, adapt your promotions and products.
Offer exclusive discounts, freebies or special packages targeted specifically at them.
Plus, the packaging also counts! Invest in themed packaging or personalized messages to make the gift even more special.
Consider offering engraving or customization options, providing a unique experience for customers!
It's time to let our artificial intelligence answer for your store in Mercado Livre!
Thematic combos and cross sell strategies
To increase your average ticket on this date, an excellent strategy is cross selling.
It is nothing more than a sales strategy that aims to encourage customers to buy additional products that complement the original purchase.
In the context of e-commerce, this means suggesting accessories, related products or items that increase the value of the main product. Imagine someone buys a suit for a special occasion.
Cross-selling in this case would also be recommending the purchase of a tie that matches the suit.
This approach benefits both the customer and the business, as it helps increase tickets by selling more than one product at the same time, offers an improved experience to those who purchase and brings differentiation to the product.
But it's good to be careful!
Always keep the sale of individual products available, as limiting the sale of one product associated with another could constitute a bundled sale, which is a crime and could result in fines for your e-commerce.
The idea here is to increase profits with security and scalability!
Special Promotions and Discounts
Promotional codes are a type of pricing strategy widely used in marketplace marketing to encourage purchases and attract customers.
When applied strategically, these codes can positively impact sales and consumer loyalty.
As a first point, it is important to create intelligent segmentation that creates specific codes for different groups of customers.
For example, offer an exclusive discount to loyal customers or those who have already purchased Father's Day-related products.
Another way is to use customers' purchase history and, from there, offer promotional codes based on their preferences and purchasing behavior.
The main reason to use this strategy is to create urgency.
Therefore, set a deadline for using the codes to create a sense of urgency and encourage immediate purchase.
For example: “Use the code DIADOSPAIS until August 10th and get 15% off.”
Efficient Stock and Logistics Management
Efficient inventory and logistics management is crucial to the success of any ecommerce, especially during celebrations such as Father's Day, when sales volume can increase significantly.
Properly preparing for this period can not only ensure customer satisfaction but also maximize profits.
Here are some strategies for managing your inventory and logistics effectively this special season.
But first of all, it is essential to understand market demand.
Analyze sales trends from previous years to predict which products will be most in demand.
This will help adjust stock levels appropriately, avoiding excesses or shortages.
From there, based on demand analysis, it's time to plan your stock in advance.
Consider factors such as supplier delivery time and product expiration date.
Use inventory management software to automate and optimize this process.
Another fundamental point is the choice of logistics partners.
To ensure timely delivery, look for companies that offer flexible solutions that can adapt to increased demand.
It is important to consider reputation, ability to deliver on time and quality of customer service.
A really cool tip is to structure your inventory management system with the ecommerce platform and logistics partner systems.
This allows efficient and real-time communication, reducing errors and delays in deliveries.
Quick assistance with pre-sales queries
The customer experience begins long before the purchase is finalized.
In pre-sales, the consumer is looking for information that will help them make a purchasing decision.
At this moment, fast and efficient service can be decisive.
According to an article by Zendesk, consumers consider good service to be more important than the price or quality of products.
This demonstrates the relevance of proactive and insightful customer support.
In an environment as competitive as marketplaces, where the comparison between products and services is made easier, the quality of pre-sales service can be the factor that differentiates a store from others.
A survey of the Poli Digital revealed that 61% of consumers have a positive view of interacting with chatbots, considering it efficient in communication between brands and customers.
Therefore, investing in technologies such as chatbots can be a smart strategy to optimize service and increase customer satisfaction.
This also helps a store’s online reputation which is built on customer reviews and feedback.
Therefore, fast and efficient customer service during pre-sales can be the difference that puts an online store ahead of the competition on marketplaces such as Mercado Livre, Amazon and Magalu.
Strategies aimed at excellence in customer service can result in an increase in the average ticket, greater customer acquisition and increased loyalty levels.
After-Sales and Loyalty
With the competitiveness in marketplaces, as we mentioned above, after-sales service is a crucial moment for building a positive experience for the customer so that they can place new orders.
This is where the company demonstrates its commitment to consumer satisfaction and well-being, going beyond the commercial transaction.
Agile support, efficient solutions to problems and an open communication channel are aspects that contribute to a positive perception of the brand.
As a solution, the chatbot is also an excellent way to achieve excellence in post-service, especially solutions that use artificial intelligence to respond humanely to what your customers are looking for, such as responding to a complaint or even a request for a product return. due to withdrawal that creates anxiety for those on the other side.
And there?
Have you implemented any of these strategies in your e-commerce?
I hope you enjoyed these tips for Father's Day and are preparing to provide a positive shopping experience for your customers and ensuring the operational efficiency of your business.
Who is GoBots
GoBots is a Brazilian technology company that offers innovative solutions to optimize the online consumer experience.
Through artificial intelligence and automation, GoBots helps marketplace retailers increase their sales, reduce costs and improve customer service.
Some of GoBots' main products and services:
Service automation: GoBots automates repetitive customer service tasks like answering frequently asked questions and resolving simple problems. This frees up time for human agents to focus on more complex issues and provide more personalized service.
Data analysis: GoBots provides retailers with detailed reports and analyzes about their e-commerce service. This helps retailers make smarter decisions and improve their results.
If you are looking for a partner to speed up your e-commerce service without losing the quality and personality of your store, Get in touch and schedule a free demonstration.
