UGC (User Generated Content) is all type of content generated by users of a particular brand, be it a comment or evaluation on the website, a publication on the social network or even the famous word of mouth.
The important thing is to understand that the user is willing to generate content that pleases him or that he is interested in being a part of, whether through a hashtag or posting a photo of the product/service, the consumer is willing to do so, without thinking twice. .
Content generated by users is cheap and very effective, as we mentioned in another publication, the vast majority of users tend to read reviews from other consumers or receive recommendations before making a purchase, which is why it is important to encourage your consumers to become promoters of your brand.
Creating campaigns that aim to encourage user interaction with your brand and/or product are excellent ways to encourage your brand awareness, it is a simple and economical way to invest in converting your sales, interacting directly with users, through through official communication channels is an excellent way to strengthen ties and strengthen the image of the brand or product with the general public.
It's time to multiply your sales
An example of a successful case of the use of UGC by a brand was the famous campaign "Your name on the Coke can" by Coca - Cola, the campaign consisted of people looking for cans with their name and publishing them on social networks or even to be able to collect.
And it's not just praise that you can benefit from, negative reviews are also considered UGC and with that the way you handle this type of issue also influences the community.
Ignoring is never the way out, the ideal solution is to see it as constructive criticism and make it clear that your company is looking to improve or will evaluate the problem.
This strategy can lessen the impact of a review on potential new consumers, as it demonstrates that your company cares about the entire customer experience.
In order to have a good UGC engagement, it is important to think about the entire journey that the customer takes within your brand, from the first contact, which can be through referrals, to the post-purchase period.
A satisfied customer who generates content for your brand is a customer who can potentially bring in more customers and boost your conversions.
Therefore, it is no exaggeration to say that investing in a good UGC strategy is investing in more sales for your business.
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