Contrary to what many may think, artificial intelligence is not something futuristic or distant from our reality, AIs are becoming increasingly present in our daily lives.
Even without realizing it, when you browse the homepage of your favorite social network or ask for that little help from your smartphone's virtual assistant, you are already making use of artificial intelligence.
And these are just some of the uses that this technology shows in our routine.
As you have seen, using AI in everyday life can be simple and practical, so we at GoBots have separated 4 ways you can implement the use of artificial intelligence in your e-commerce!
Tip #1 – Automatic Message
This tip is for you who have a small business and low demand for incoming messages, but don't always want or may be available to respond to WhatsApp, Instagram or Facebook.
Therefore, one way to use AI to your advantage is to use automatic platform message, is a kind of chatbot with limited capacity.
That is, it will not be able to answer any customer question, but a simple text informing you that it will be answered soon, or the opening hours are enough for you to convey a good first impression.
Tip #2 – Automate functions
Another way can be to use artificial intelligence to Automate your office functions.
From maintaining the air conditioning temperature, closing doors, turning lights on or off or using facial or voice recognition to access certain environments.
All these attitudes aim to make your office safer and more economical, optimizing the use of resources.
Tip #3 – Study customer behavior
Using artificial intelligence to study the behavior of your customers is one of the most common ways in the market.
Whether by collecting and analyzing user data, search history or even preferences, visits to your site.
With all this information, artificial intelligence is able to analyze and bring surprising results that can help you design increasingly targeted market strategies.
It's time to multiply your sales
Tip #4 – Respond to your customer faster
Responding to the customer as quickly as possible makes all the difference in converting your sales.
When accessing your online store (either e-commerce or marketplace), about 97% of visitors do not complete their purchases and this is due to several factors, but the main one is doubt.
This doubt arises because of values referring to shipping, product characteristics or some other simple question to be answered.
Know that customers spend, on average, less than 5 minutes inside your website or advertisement on marketplaces, and in this case it is ideal that their question is answered immediately.
After all, otherwise, he can leave his ad on the marketplaces or his website and access the competition in a few clicks.
Therefore, investing in Artificial Intelligence can be essential for you to increase your conversion rate by more than 80%.
In addition to artificial intelligence, other attitudes to be taken can reflect on the results of your sales.
Tip #EXTRA – Invest in publicity
Having a good disclosure of your products and prices is essential.
Because consumers are always looking for the best prices on different websites and stores, so your business needs to stand out in some way.
Investing in paid promotion on social networks such as Facebook Ads and Google Ads is also an excellent tool to increase traffic from potential customers to your e-commerce.
See how gobots can help your e-commerce with Artificial Intelligence tools that will make you sell much more on different marketplaces.
Any questions you have, please contact us by email. [email protected] and follow us on social media: Facebook , LinkedIn e Instagram.
