If you don't know, LGPD is the acronym for the General Data Protection Law of Brazil, the law was designed to give people greater control over their personal information.
The LGPD establishes rules for companies and organizations on the collection, use, storage and sharing of personal data, imposing fines and sanctions in case of non-compliance.
The legislation is based on several values, such as respect for privacy; to informative self-determination; freedom of expression, information, communication and opinion; to the inviolability of intimacy, honor and image; economic and technological development and innovation; to free enterprise, free competition and consumer protection and to the human rights of freedom and dignity of persons.
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The General Data Protection Law of Brazil still creates new concepts such as personal data, which is all information related to an identified or identifiable natural person, in addition to sensitive personal data, personal data about racial or ethnic origin, religious conviction, political opinion, affiliation a union or organization of a religious, philosophical or political nature, data relating to health or sex life, genetic or biometric data, when linked to a natural person.
But after all, how can LGPD impact your business and your relationship with your customers?
The LGPD regulates the processing of data and the use of personal information used by companies, especially on the internet.
From the collection to the classification and storage of personal information, the law creates a series of regulations and requires companies to follow strict standards and processes when handling their customers' information.
Among them, it is important to have a complete notion of the basic requirements that the General Data Protection Law of Brazil can guarantee for the consumer:
Consent
Site users need to give authorization for the company to use their data.
When the user gives consent, the company becomes the controller of the data, and from the endorsement it is important to make it clear what the use of this data will be.
Right of access to data
The data controller needs to be able to quickly provide all the data it has about the customer.
Right to forget
Even giving up the right to their data, the customer continues to have full control over them, companies need to have a data deletion form that can be easily accessed by the customer and that allows the user to be “forgotten”.
This data also needs to be deleted from the business partner database.
Data security
Data security is the responsibility of the controller, so it is important to ensure that both you and your partners have active and efficient security techniques.
Documentation
It is always important to document all actions taken by your company to protect customer data.
Having knowledge about the LGPD is essential for you and your customers to always be safe and with your data well protected, as their misuse can lead to heavy legal actions, in addition to financial losses for both parties.
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