If you sell online, you should be familiar with the moderations on Mercado Livre and how much of a headache it is to resolve them.
Here in this content you will see how Mercado Libre moderations work and learn once and for all how to escape them.
Mercado Livre, as one of the largest and most dynamic marketplaces in Latin America, offers significant opportunities for sellers.
However, it also comes with its own strict rules and regulations.
Penalties and moderations can be a constant concern for online merchants.
Fortunately, with smart strategies and the right support, like GoBots' artificial intelligence technology, it is possible to avoid problems and maintain a healthy and successful presence on Mercado Livre.
Now, let's explore some essential tips to avoid penalties and moderations on Mercado Livre, taking advantage of GoBots' advanced artificial intelligence.
1. Respect Mercado Livre Policies
The first step to avoiding penalties is to understand and strictly adhere to Mercado Livre's policies.
Each marketplace has its own rules regarding prohibited products, unfair sales practices and seller behavior.
GoBots can help sellers stay up to date with these policies by providing accurate information about what is allowed and what is not.
This helps ensure that your listings always comply with Mercado Livre standards.
2. Proactive Monitoring with Real-Time Alerts
GoBots technology allows proactive monitoring of store queries.
It can be configured to provide real-time alerts on any issues that may arise, allowing you to resolve issues quickly before they escalate into moderations or penalties.
GoBots' instantaneous responsiveness is critical to dealing with potentially problematic situations effectively.
3. Insightful Customer Service
Frequently asked questions from customers may sometimes refer to sensitive aspects of Mercado Livre's policies.
GoBots can be programmed to provide clear and informative answers to these questions, helping customers understand marketplace policies.
This can reduce the likelihood of disputes and moderations due to misunderstandings.
4. Efficient Question Management
Questions with negative comments can be damaging to a seller's reputation.
GoBots can help you efficiently manage these interactions by providing constructive responses to poor reviews and reviews.
A proactive approach to resolving customer issues can prevent escalations to moderations or formal disputes.
5. Avoid Deceptive Sales Practices
Misleading customers, whether through false product information or deceptive sales practices, is a sure way to attract penalties.
GoBots can help ensure that all information provided to customers is accurate and clear.
If questions arise about specific product details, GoBots can provide accurate and reliable answers, avoiding any possibility of misunderstandings.
6. Be Aware of Policy Changes
Mercado Livre's policies may change over time.
Staying up to date with these changes is crucial to avoid problems.
GoBots may monitor these updates and provide relevant information to ensure you are always compliant with the latest policies.
Mercado Libre Moderations
Mercado Libre moderations happen when the seller advertises a product that does not comply with any of the sales policies they preach.
Some that we will cover here are:
- Place personal data in the advertisement;
- Keep ads inactive;
- Advertise products in a different condition than reality;
- Advertise in the wrong category;
- Advertise prohibited products;
- Have duplicate ads;
- Use low quality photos;
- Violate intellectual property rights.
Remembering that infractions can have different consequences due to the proportion that occurs, as well as the severity of the error.
So let's go to them.
Put personal data in the ad
The entire sales operation takes place within Mercado Livre, and it is unnecessary for you to put your personal data or bank details in the advertisement made.
This is a method that guarantees security for both the buyer user and the selling store.
Therefore, do not include information such as document number, telephone, email, addresses, bank details and links in any part of your ad.
This rule applies to title, description, photos, and especially in questions and answers.
Keep ads inactive
This moderation is light.
After all, it only happens if your ads are out of date and have no activity.
The consequence of this is that your ads will be disabled to be reviewed.
Advertise products in a different condition than reality
If your store sells both new and used products, it's important to advertise correctly so you don't fall into this moderation.
After all, Mercado Livre values the trust between both sides.
And that's why, in case you don't comply with the reliable ad the real situation of the product, this can guarantee you a penalty.
This penalty can even lead to a suspension of your account.
Therefore, never try to offer a used product as if it were new and vice versa.
It's time to let our artificial intelligence take care of your store at Mercado Livre
Advertise in the wrong category
If you are selling strollers, your ad cannot of course be in the Vehicles category.
So to avoid getting a moderator from MercadoLibre, make sure the title and the first photo are related to the chosen category.
Plus, you're more likely to sell your products when they're in the right category.
Advertise banned products
This moderation is public information of Mercado Livre and that many sellers do not pay attention to it.
The Mercado Libre has a list of items that cannot be sold on the marketplace, either for its own policies or to comply with laws in force in Brazil.
Therefore, if someone tries to sell a banned product, they cancel the ad and may even penalize the account with temporary or permanent suspensions.
Have duplicate ads
A lot of people use this practice to sell more and just change the ad title to rank the ad better in different user searches.
So does that mean it's against the rules?
Not really and here's an example of what Mercado Livre understands as a duplicate item.
Let's say you want to sell a t-shirt model in different colors and sizes, but with the same price and delivery time.
If you create different ads for each variation of this same t-shirt model, Mercado Livre considers them to be duplicates and disables them, keeping only the ad with the highest exposure.
And in case your product has more colors or different sizes, the ideal is to use the variations that Mercado Livre itself allows and even indicates that you use.
Remember, if you want to offer the same product with different shipping or payment methods, you can create more than one ad.
Use low quality photos
This is an unacceptable infraction these days, given the quality of the cameras that are found on our cell phones.
First, photos are the showcase for your ads.
However, if the images are not within the quality standard, Mercado Livre simply pauses or decreases the exposure of your ads that are infringing this rule.
So, not to fall into this moderation, just make sure that the first photo has a white background and that the other images are well lit.
Violate intellectual property rights
Many do not know, but Mercado Livre uses artificial intelligence to guarantee the legitimacy of all items advertised by its sellers.
Therefore, do not offer products that are counterfeit or that infringe the rights of other brands.
After all, it is expressly prohibited to advertise items that are branded by other companies and that were not manufactured or authorized by their owners.
Thus, as Mercado Livre does not allow an ad to cite the name of other brands to describe a product.
For example: Replica Stanley Cup or Similar Stanley Cup.
It is worth noting that, to help sellers protect their intellectual property, the platform offers a Brand Protection Program.
And remember that when your ad falls into moderation on Mercado Libre, it is classified as follows:
- Inactive: occurs when the ad is canceled, making it impossible to reactivate it;
- Inactive to review: the ad is paused and the seller must correct the error to reactivate it;
- Asset Loss of Exposure: The ad starts to appear less in search results. Just correct the infraction to regain visibility.
How do I know if my ad has fallen into moderation on MercadoLibre?
All changes that are made to your ads, whether via the integrator platform or manually, MercadoLibre notifies the user by e-mail.
So, if you have a moderation issue, you'll receive an email with the reasons for moderation and guidance on what you should do to get your ad running again.
At the same time, it is possible to see a moderation within Mercado Livre, in the list of announcements.
In the line of each advertised product, you can see the status and select the option “I need help”, in the 3 dots.
As well as if you detect some of these slips, this is the best time to correct them and avoid penalties.
And speaking of penalties, below we will list two that can greatly interfere with your sales.
2 Types of Penalties in the Mercado Libre
If you don't want to be penalized in the free market, we strongly advise you not to do two things:
- Delete inactive ad questions;
- Not respecting the TMR (average response time).
Let's go to the first item:
Delete inactive ad questions
The response time considered tolerable so as not to affect your reputation is to respond within 1 hour if the ad is active.
But if you are going to inactivate that ad it is important to delete the question received before taking the action and leave the question as unanswered.
After all, the moment you inactivate your ad, you will no longer be able to answer any open questions linked to it.
Later, if you don't delete the question and reactivate that ad, the average response time will count from when you deactivated the ad.
Yes, that's exactly what happens, which directly interferes with the drop in your reputation and consequently in the drop in the ranking of all your ads.
Not respecting the TMR (average response time)
During business hours, from 9 am to 18 pm from Monday to Friday, Mercado Livre requires the seller to respond within one hour so as not to lose exposure.
In the night period is where the earning potential is if you use our tool, for example.
Well, it is at night, when there is no time requirement from Mercado Livre, that it treats in a meritocratic way those sellers who respond in less time and maintain a lower average time in response rates.
Making them better positioned than the competition in the search for Mercado Livre users, especially at night, when most people are at home and making their purchases.
Conclusion
Avoiding penalties and moderations on Mercado Livre is vital for the health and growth of your business.
By taking a proactive approach with the assistance of GoBots, you can maintain a healthy online presence, ensuring that your e-commerce operations are always in compliance with Mercado Livre policies.
With the help of smart technology, you can not only avoid problems, but also improve your customer experience, build a solid reputation, and ultimately boost your sales on Mercado Livre.
GoBots is not just a customer service tool; is an essential partner in your business's journey in the world of e-commerce, ensuring that you are always one step ahead in Mercado Livre.
In short, I hope this content will help you go further and make your store sell more.
And you already know, right?
If you want to solve your service problem on marketplaces, just hire GoBots.
