A HotSale it is one of the biggest opportunities of the year for e-commerces to increase their sales and gain new customers.
But to ensure success in this event, you need to prepare in advance and have the best tools.
In this article, we'll show you how to sell more on HotSale using GoBots, the perfect solution to optimize customer service and boost your sales!
Why is GoBots critical to HotSale?
GoBots is an artificial intelligence solution developed especially for e-commerces and marketplaces.
It acts as an extension of your sales and service team, automatically answering customer inquiries on marketplaces and helping you close sales faster and more efficiently.
During the HotSale, the volume of questions and demands from customers increases significantly, and having GoBots can make all the difference.
Let's take a look at some reasons why you should consider GoBots for HotSale:
- Fast and efficient service: GoBots responds to customer messages in real time, ensuring customers get the information they need quickly.
- 24/7 availability: artificial intelligence is always available to assist customers, even outside business hours or on holidays.
- Cost reduction: GoBots help reduce service staff costs and increase the efficiency of the sales process.
- Improved customer experience: By offering fast and accurate service, GoBots contributes to improving customer satisfaction and loyalty.
Now that you know why GoBots are essential for HotSale, let's get to the tips on how to use them to sell more!
It's time to let our artificial intelligence answer for your store in Mercado Livre!
Tips to sell more on HotSale with GoBots
Now that you know why GoBots are essential for HotSale, let's see tips on how to use them to sell more during the event:
1. Customize the conversation
Configure GoBots to recognize customers by name and customize responses to best suit their needs and interests.
Personalizing the conversation with the customer is key to making the experience more pleasant and efficient.
Configuring GoBots to recognize the customer by name can be a great start. In addition, it is important that artificial intelligence responses are tailored to the needs and interests of each client.
For example, if a customer contacts your store asking about the availability of a specific product, GoBots' artificial intelligence can respond in a personalized way, with relevant information, such as stock availability.
Another way to personalize the customer conversation is to offer exclusive discounts or promotions to those who interact with your store during the HotSale.
Artificial intelligence can be programmed to identify these customers and offer them special benefits like free shipping or an additional discount on their purchase.
2. Offer exclusive promotions
Use GoBots to offer exclusive promotions to customers who interact with it during the HotSale. This can be an additional incentive for them to make a purchase.
Offering exclusive promotions is a great strategy to attract customers and boost sales during HotSale.
Using GoBots for this purpose can be even more efficient, as artificial intelligence can identify customers who interact with it and offer special benefits to encourage the purchase.
For example, if a customer contacts you to inquire about an exclusive discount coupon to use on that product or your entire catalogue.
This strategy can be especially effective for customers who are undecided about making a purchase or who are comparing prices across different online stores.
Offering an exclusive benefit could be the incentive they needed to decide to buy from your store.
This strategy can encourage the customer to increase the purchase price and, consequently, increase your store's average ticket during the HotSale.
3. Direct the customer to the best deals
GoBots can be configured to direct the customer to the best offers and products, based on the interactions carried out on your e-commerce and suggest products that are of interest to them.
For example, if a customer has already purchased a product from a certain brand in your store, GoBots can suggest other products from the same brand that are on sale during the HotSale.
In this way, you can increase the chances of selling to this customer, offering products that he has previously shown interest in.
In addition, GoBots can also be programmed to suggest complementary products to those the customer is viewing or to direct them to a specific page with the best offers at the moment.
This strategy can be especially effective for customers who are undecided about what to buy or who don't know your store very well.
Remember that, for GoBots to be able to suggest the best products and offers, it is essential that it is properly integrated with your catalog and conversation history and that the product information is up to date and correct.
4. Provide up-to-date information
To ensure a satisfactory shopping experience for the customer during the HotSale, it is essential that GoBots is updated with accurate information about stock, prices and promotions.
This avoids problems such as sales of products that are no longer available or prices that do not match advertised prices.
Keeping GoBots up-to-date can take a little work, but it's a worthwhile investment.
Make sure artificial intelligence is integrated with your catalog and product information is updated in real time.
Furthermore, it is important for GoBots to be able to recognize HotSale specials and apply discounts correctly.
Failure to update information can lead to customer dissatisfaction and compromise the image of your online store. Therefore, it is essential to ensure that GoBots are working correctly and that product information is always up to date.
5. Use pre-programmed responses
Configure GoBots with pre-programmed responses to customers' most frequently asked questions during the HotSale. This saves the service team time and ensures a quick response to the customer.
During HotSale, it is common for customers to have many doubts and questions about products, promotions and payment terms.
In order to guarantee an agile and efficient service, it is important that the GoBots be configured with pre-programmed answers to the most frequently asked questions from customers.
This strategy saves support staff time and ensures the customer receives a quick and accurate response. Additionally, pre-programmed responses help ensure that all information provided to customers is correct and up-to-date.
To configure the pre-programmed responses on the GoBots, it is important to identify which are the most frequently asked questions during the HotSale and create appropriate responses for each one of them.
Some common questions that may arise: “What is the expected delivery date for the product?”, “Can I pay in installments?”, “Is the product available in other colors?”.
Remember that pre-programmed responses must be clear, objective and in accordance with your store's policy.
6. Monitor interactions
Monitor GoBots interactions with customers during the HotSale to identify opportunities for improvements and adjustments to the artificial intelligence configuration.
It is important to monitor GoBots' interactions with customers during the HotSale to identify opportunities for improvements and adjustments in the artificial intelligence configuration. This helps ensure that GoBots are working properly and providing a good shopping experience for customers.
During the HotSale, it is common for there to be a higher volume of interactions with GoBots.
Therefore, it is important that the service team is attentive to the messages received and the responses provided by the virtual assistant.
In addition, it is important to monitor service metrics such as average response time and problem resolution rate.
Based on this data, it is possible to identify improvement points in the GoBots configuration, such as the inclusion of new pre-programmed responses, adjustments in directing customers to the best offers or updating product information.
Remember that the monitoring of GoBots' interactions with customers must be continuous, even after the HotSale ends. In this way, it is possible to identify trends and opportunities for improvement for future sales events.
With these tips, you can make the most of HotSale and sell more using GoBots.
Remember that personalization and agility in customer service are fundamental to the success of your business during the event. Good sales!
