In an increasingly competitive market scenario, companies are looking for new ways to stand out and offer the best customer experience. In e-commerce, one of the keys to success has been the implementation of tools that facilitate and speed up the interaction between the consumer and Vtex e-commerce
Among them, the GoBots question and answer module, which can play a key role in increasing sales. Check below how this smart solution can boost the results of your online store!
The Importance of Interactivity in an e-commerce
The customer's shopping experience is essential for the success of any online store. But, unlike physical stores, where customers have the opportunity to ask questions directly to the seller, e-commerces face the challenge of providing clear and complete information about the products offered without contacting the user.
This tends to generate unanswered questions and eventually reduce the conversion rate. By incorporating our question and answer module into a Vtex e-commerce, on the other hand, a window of interactivity opens up between customers and the store. This is because the tool allows consumers to ask about specific details of a product, features, functionality, sizes, delivery times, among others.
How the GoBots Q&A Module improves interactivity
When a potential customer has questions about a product, they may feel unsure about proceeding with the purchase.
However, when finding a question and answer module on the website, confidence is increased, as it becomes possible to get quick answers. The transparency generated by the customer's interaction with other buyers or with the support itself thus helps reduce uncertainty and encourages decision making.
In addition, the Q&A module also acts as a valuable source of information about customers' needs and concerns. Frequently asked questions can reveal insights into aspects of the product that need to be better communicated.
Benefits that the solution provides to e-commerce
A successful e-commerce is, without a doubt, one that manages to create a community of engaged customers.
With our Q&A (Questions and Answers) solution, it is possible to build a community around the brand that contributes to user loyalty, as they feel part of something bigger. Answered to their needs, customers are motivated to take action safely and confidently in the online store.
How to Implement the Q&A Module in Vtex
The Vtex platform is known for its flexibility and ease of integration of new features. To implement the question and answer module in your Vtex e-commerce, it is important to search for solutions ready-made that are compatible with the platform.
A gobots, in this sense, can be your great partner. With a question and answer module based on Artificial Intelligence, you can better understand the consumer's interest, create new products and improve the description.
The GoBots solution is available at app store from Vtex and installation is easy. There is no need to have internal development teams to reap the benefits.
With GoBots, you can increase conversion by more than 3 times!
You may also notice an increase in the number of visitors who interact with the content in the Q&A session. Therefore, it causes a better ranking of the products and improvement in the SEO of the site.
The result is clear: the higher the organic traffic of your e-commerce, the better the results in conversion and sales. Hence the importance of relying on a technology company specialized in the area and with the best solution for your e-commerce needs. Watch the video below to see how it works in practice:
https://youtu.be/RsUBpwD5rPw
Undoubtedly, the incorporation of a question and answer module in a Vtex e-commerce can boost sales and significantly improve the customer experience. By providing clear information, the solution helps in decision making and becomes valuable for the success of your online business.
The question and answer module is just one of the tools available from GoBots to enhance the customer experience and boost sales in your business.
