Artificial Intelligence, also popularly known as AI, is a branch of technology specialized in machine learning, with the aim of recognizing patterns, analyzing possibilities and presenting solutions in an automated way.
In other words, the idea is to approach the human being's ability to analyze a situation and deliver a result derived from this examination.
And as much as it may seem to be an element of the 1956st century, artificial intelligence had its beginnings in XNUMX, created by scientists Allan Newel and Herbert A. Simon, through the Logic Theorist (LT) program, which was designed to use human techniques in Problems solution. Many consider that the creation of the duo can be considered the first AI.
Since then, a lot has changed, including the use of AIs in our daily lives.
Especially the use of Artificial Intelligence in the e-commerce sector has become an increasingly present reality, the use of chatbots, user behavior analysis, personalized ads are just one of the examples that show the impact of AIs on the user experience and consequently in conversions.
Currently, about 97% of e-commerce visitors do not complete their purchases and this is due to several factors, but the main one is doubt, whether it is shipping values, product characteristics or some other simple question to be answered.
Customers spend, on average, less than 5 minutes inside your site and in this case it is ideal that the question/question is answered immediately, otherwise, he can leave his environment online and access the competition in a few clicks.
This makes the competition for a sales conversion great, and being among the best-rated merchants in your category is essential to sell more and more, and in that artificial intelligence can also help you.
When the customer has a question, he expects to be answered as soon as possible, because the need to buy is instantaneous and with that, making use of AIs in your e-commerce guarantees an almost instantaneous average time for the response rate, fees of responses and customer satisfaction, are essential to be a prominent retailer, and with the instantaneous responsiveness of AIs, all this is much easier and faster for you to sell more!
Convenience for the customer is always fundamental, as is the use of AIs to facilitate processes.
Therefore, using a sales platform such as Vtex is essential for the development of your business, as a SaaS e-commerce solution, Vtex has an infrastructure 100% designed for you, an e-commerce owner interested in integrating its entire structure. , offering the merchant the opportunity to focus only on the sales of his business.
And joining artificial intelligence to a platform like VTEX is a guarantee of exponential sales or, if you already sell, it's an opportunity for you to increase your conversion rate by more than 80%.
Now is the time to take advantage of every opportunity for your business and GoBots has Artificial Intelligence tools that will help you sell much more on different marketplaces and even in your e-commerce.