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See how our artificial intelligence generated more than 4 million Chilean pesos for Mawi stores

On Mawi

A reference department store in Chile for selling renowned brands such as Nike, Reebok, Adidas, among others.

Specialists in fashion and clothing the store that previously only served offline in its physical store located at 539 San Martín Street, Castro, Los Lagos, Chile today with the help of Market Shops has its online store available to everyone in the country.

Country

Chile

Challenge

For several years with the physical store located in the city of Castro in Chile, Mawi decided to migrate to online to sell within Mercado Livre and then if it worked, set up his own online store using Mercado Shops.

One of the problems that arose along the way was the fact that because they sell T-shirts, shoes, pants, among other types of clothing products, there were many simple questions such as: what size?; is original?; do you have this shoe in size 38?; and so on.

That they needed a quick response for the sale to actually occur, after all they only serve during business hours and identified that most questions were created at night, and those that were answered the next day only harmed the store within the marketplace and even further reduced online revenue, making it impossible to operate the store on digital.

And that's when GoBots stepped in to help the store Mawi to be available 24 hours a day and people who ask questions feel that they are talking to an expert in real time, from the simplest to the most complex questions.

Alert Points

Questions
They received many simple questions that they did not answer in time to make the sale
Project Manager
The team was unable to serve the online store in the same way as the offline one
NMR
Because most of the questions were asked outside business hours, the store was unable to respect Mercado Livre's average response time

Solution

With the artificial intelligence of GoBots in pre-sales, responding in less than 1 minute, Mawi is now able to answer all simple questions, manage to suggest a link to another product if the one the person asks the question does not have in stock and still act as if there was literally a salesperson on the other side of the screen selling in the store 24 hours a day.

Results

Problems solved

Simple questions are answered in less than 1 minute, which helps in the average response time (AMR) of Mercado Livre and also to make the sale right away

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Pre sale

A 63% increase in revenue thanks to GoBots' artificial intelligence

*data from the last 90 days

Agility and Performance

GoBots artificial intelligence responds in less than 1 minute and this makes your participation in the service decisive in converting more sales

*data from the last 6 months

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more sales

GoBots are an essential tool in Mawi's sales

*data from the last 6 months

The artificial intelligence of GoBots acts as a 100% online seller and available 24 hours a day

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