One of the biggest dates for physical and e-commerce is coming, Black Friday!
With that in mind, we've separated some tips that can help you prepare better for this date.
Inventory (SKU's)
Do you know what a SKU is?
It's basically a stock control code, where each product has a SKU for control, for example the free market marketplace you can register a code like that for each product, with the idea of control and organization.
When you have the same product and you want to create different ads for that same product, you register the same SKU for all these ads, because then in your results measurement you can pull up the SKU and see the result of each ad, for example.
Having a well-organized stock makes all the difference, you save time in the search and selection of products to ship to customers.
Staff
One of the most important points today for the buyer is to provide a high quality service, so train your team with cases that have already happened (cases), create some example situations to see how your team would do, in this way your team is 100% prepared for any unforeseen event.
Pricing
Black Friday is one of the most anticipated dates by shopkeepers, we know that!
But be careful.
Before doing THAT promotion, analyze your profit margin, see if a commercial effort for that product actually makes sense.
Analyze the products that have been in stock for some time (cash) and also always offer your customer the option of installment, as small numbers (instalments) draw the consumer's attention. 🙂
It's time to multiply your sales
Product description
Have you ever thought about how your customer behaves?
Have you ever thought about how he gets to your products?
Or rather, how does he search the internet for these products?
Well, this brainstorming (exchange of ideas without prejudgment by the colleague, where you and your team can think of ideas for a certain subject/problem), is totally valid, you knowing your client or the journey he takes to arrive in your product, will make you create your ads with word variations that your customer actually looks for.
A nice option is to create ad variations for your products, that way you can appear in various ways in the search field of numerous platforms.
Ah, great reviews also make the customer always confident to buy (not only on Mercado Livre, on any e-commerce platform), so complete your purchase successfully for your review to always be up there.
Service/Artificial Intelligence
With black friday, the volume of questions on your products/ads tends to increase due to the black friday communication effort and also because it is known as a date with great discounts.
So why not use technology to help you at this point?
For example, our artificial intelligence is able to help Mercado Livre's sellers to answer their customers' questions, making this demand less, taking less time from the service team.
Make a Marketing Plan
Do you have a list of emails from customers who have already purchased?
Why not send black friday promotions and information?
Also try to invest time in your social networks and website, to improve communication with your customer, create a schedule of posts with possible promotions that will be discounted.
Create calls to your emails and communications that really catch your customer's attention, try talking about the benefit that the product or promotion can bring to them, forget a little about the technical characteristics of the product and think about what it brings as a gain to your client. 🙂
