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Black Friday is a period of the year when your e-commerce will have a large traffic of customers, but how to turn this movement into sales?

We of gobots We separate some tips and suggestions so that your e-commerce is prepared to sell a lot and without a headache!

Black Friday has already become a reality for Brazilian consumers, last year the date moved more than BRL 5 billion, with BRL 3,1 billion in e-commerce alone.

According to a survey carried out by Conversion, about 87,75% of consumers intend to make purchases during the Black Friday period, considerably higher than the 76,5% of the previous year.

Another fact that draws attention is that 72% of respondents intend to buy only through virtual means (websites, stores and apps).

Does your business have the structure to receive so many people on Black Friday?

A date as important as black friday leads several potential consumers to visit your website, and consequently, interact with you, whether for questions through your e-commerce chat or directly from the marketplace platform you may be on, and not always it will be possible to answer all questions in the fastest and most humane way possible, because after all you are not a robot.

It's time to multiply your sales

Responding to the customer as quickly as possible makes all the difference in converting your sales.

When accessing your e-commerce, about 97% of visitors do not complete their purchases and this is due to several factors, but the main one is doubt, whether it is values ​​related to shipping, product characteristics or some other simple question to be answered. answered.

Customers spend on average less than 5 minutes on your website and in this case it is ideal that their question is answered immediately, otherwise they can leave your online store and access the competition.

Invest in Artificial Intelligence on Black Friday

Investing in Artificial Intelligence can be critical for you to increase your conversion rate by more than 80%.

With the use of this technology, your e-commerce service within the marketplaces is available and responding until dawn.

That is, regardless of the time the consumer is browsing and looking for the product he wants, you will be available to answer his questions as quickly as possible.

Therefore, because of this agility in the responses, the chance of you selling is much greater.

Competitive prices

Mastering the buybox in marketplaces is essential, after all, your product will stand out in front of competitors.

Currently, marketplaces such as Mercado Livre and Americanas use buybox technology to give priority to sellers with the best price and to make it easier for users who are always looking for the best value to pay.

Therefore, create a differential price list on black friday, reducing your profit margin so that your e-commerce gains in quantitative and not qualitative sales.

For example, if you have a product that you normally sell for R$100 where you have a final profit margin of R$10 and it does not appear in the buybox of the marketplaces, it is much more advisable that you reduce its value to get the due prominence and win the sale in quantity.

Be present in the marketplaces on Black Friday

Sites such as: americanas.com.br, Mercadolivre.com.br, magalu.com.br, among others, provide spaces for you to sell your products within them.

This is what we call marketplaces.

Why make your e-commerce available on marketplaces?

Think that the traffic of people who access these sites daily is gigantic, and that your e-commerce to take all this traffic to your domain would need to invest a lot in paid media such as Google Ads, Meta Ads, Tik Tok Ads, Taboola, etc. .

Therefore, as much as these marketplaces charge a percentage on top of their sales, it is still very worthwhile to advertise for them, after all, the volume of users who can buy their products is much higher when compared to your website.

Paid boost

Investing in paid boosting is also an excellent tool to increase traffic from potential customers to your store.

This investment can be made through advertising tools such as Google Ads, Meta Ads, LinkedIn Ads, Tik Tok Ads, Bling Ads, Taboola, Outbrain, among countless others that provide ways to advertise online.

So just choose the one that makes the most sense for your e-commerce and that your target audience accesses the most.

Now is the time to take advantage of all the opportunities that Black Friday can bring to your business and GoBots has Artificial Intelligence tools that can help you sell much more in different marketplaces and even in your e-commerce.

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The next store to increase sales by over 80% could be yours