Establishing assertive communication with customers is a trend that is here to stay and has been increasingly valued by consumers, whether pre or post sales.
According to a survey conducted by PwC, around 36% of customers are willing to spend more for friendly and welcoming service.
As you've seen before on our blog, assertive communication helps you sell more and better, but what is the special importance of establishing this type of relationship with your customers also after sales?
The answer is simple: to retain your customers!
Many retailers think that a customer's journey ends after payment confirmation or the product is shipped, but that's not quite the case, whether it's after a customer complaint, shipping question, or even updating on the shipping process steps.
Closer ties with the consumer is an extremely beneficial point for your business and also for the customer.
It's time to multiply your sales
And after all, how can I ensure that my business has assertive after-sales communication?
There are several fronts to work on, whether in training your team through workshops and lectures, aimed at instructing on the best practices of approaching a customer, as well as developing communication strategies that inform the customer about the shipping steps (separation, , traffic) and even thanking you for your preference, making the customer trust your company.
Investing in digital tools that help communication is an excellent option and probably puts you ahead of the competition.
A great example of this is the use of artificial intelligence to decrease the average response time, optimizing the work of your team and creating a reliable standard of information for customers.
Investing in Artificial Intelligence can be critical for you to increase your conversion rate by more than 80% and help you retain customers.
Now is the time to take advantage of every opportunity for your business and GoBots has Artificial Intelligence tools that will help you sell much more on different marketplaces and even in your e-commerce.
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