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See how C&A made 42% of its customer service automated by our artificial intelligence

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About C&A

C&A was founded in 1841 by Dutch brothers Clemens and August. His initials gave rise to the name of the brand. They have more than 1,8 units in 24 countries in Europe, Latin America and Asia and are among the largest retail chains in the world.

Country

Mexico

Challenge

One of the largest retail chains in the world faced several challenges that led it to seek an artificial intelligence solution to strengthen its service with its internal team.

The significant increase in the volume of customers, the need for agility in responding to demands and the search for a personalized service experience were determining factors.

In addition, the company was also faced with the complexity of dealing with a wide variety of customer questions and issues, which required additional resources.

Alert Points

Project Manager
Multiple screens and no team performance reports
Reputation
In the Mercado Libre, reputation fluctuated a lot
Costs
The service team was getting bigger and more expensive

Solution

Using GoBots in pre and post sales, unifying everything in a single panel to improve service efficiency, reduce waiting time and provide faster and more accurate responses to customers, while optimizing the work of the internal team.

Result

Answers in less than 4 minutes

There were more than 1100 questions answered by our Artificial Intelligence

*data from the last 90 days

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Pre sale

Over 40% of all inquiries C&A received were answered by GoBots

*data from the last 90 days

Celerity

GoBots artificial intelligence converted 29% more than the support team

*data from the last 4 months

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After sales

Reduction of 64% in the need for responses from after-sales agents

*data from the last 90 days

This had a direct impact on improving the seller's health score within the marketplaces in which it operates.

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