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Digital Marketing Analyst LATAM

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RESPONSIBILITIES

  • Monitoring and continued improvement in the performance of paid and organic traffic on GoBots pages (website, blog, etc.) in Latin American countries with the objective of generating new potential customers for the commercial team;
  • Creation of content on electronic commerce and artificial intelligence with the objective of increasing the presence of the GoBots brand in the countries in which it operates;
  • Planning, organizing and implementing social media strategies in different formats (publications / videos / stories) and communication channels;
  • Monitoring results and achieving constant improvements in customer nutrition flows together with the commercial team;
  • Support in the dissemination of actions carried out by the team of collaborators together with the partners (email marketing, publications on social networks, etc.);
  • Monitoring and analysis of metrics and KPI of performance of the actions carried out (paid and organic traffic, nutrition, social media, webinars, generation of potential customers, etc.);
  • Communication with the customer base through email marketing and a WhatsApp distribution list to share news about the product;
  • Be at the forefront of market news and competitor marketing campaigns.

REQUIREMENTS

  • Complete degree in Advertising and Propaganda, Marketing or Communication;
  • Experience in the Latin American market;
  • Knowledge of marketing and sales automation platforms such as RD Station, Pipedrive, HubSpot, etc.;
  • Knowledge of Google Analytics and Ads;
  • Basic knowledge of Facebook Business;
  • Basic knowledge of WordPress;
  • Basic knowledge of tools such as Adobe Photoshop, Illustrator, Premiere, After Effects, Figma, Canva;
  • Native Spanish or fluid.

WE ARE GOBOTS

How about working in a creative and vibrant environment? Here in GoBots you have the voice to carry out your projects in an autonomous way, but always with follow-up and feedback from your leader!

GoBots is an Artificial Intelligence solutions company developed for companies in Brazil and Latin America to optimize the experience of their consumers online.

Our solution operates in several marketplaces and proprietary e-commerces using advanced natural language techniques.

The trust of our customers is fundamental for the development of the StartUp and we work day after day with a mindset focused on the customer experience.

Always motivated by the established goals, the GoBots team has a passion for what happens and this passion can be seen in our entire service and technology chain.

LEARN MORE
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